Product Development

From concept to shelf — turning food ideas into commercial success.

Justin provides expert guidance in Food Product Development, supporting food businesses across New Zealand to transform ideas into commercially ready products. Whether starting from scratch or refining an existing formulation, Justin brings together creativity, technical precision, and a deep understanding of the FMCG landscape.

As a trusted Food Technology Consultant in NZ, Justin uses the Stage Gate Process to structure the development journey. Breaking it into clear, manageable phases. This proven method reduces risk, controls costs, and increases the chance of success in a competitive market.

Each project is guided through the following key stages:

  1. Discovery & Scoping – Understanding idea, goals, & opportunities
  2. Concept Development – Creating early formulations, and feasibility analysis
  3. Business Case – Costings, ingredient sourcing, and commercial modelling
  4. Development & Trials – Food Safety compliance & consumer testing
  5. Validation & Scale-Up – Factory trials and Costings verifications
  6. Launch Preparation – Packaging, labelling, supply chain, marketing

With extensive experience across ingredient functionality, processing methods, and compliance standards (FSANZ, MPI, Woolworths, YUM!, BRC), Justin ensures each product is not only delicious and innovative, but also commercially viable, safe, and scalable.

From plant-based meals and snacks to sauces, beverages, and bakery items, Justin has delivered successful products into Retail, Foodservice & Manufacturing channels.

If you’re looking to bring a new food product to life, this service offers the structured support and technical know-how needed to go from concept to launch with clarity and confidence.